Influencer marketing has defied just about every rule of conventional marketing. Despite the numerous accounts of success, some brands are still skeptical of the impact of influencer marketing. In this post, we’ll clear up some common misconceptions.

ROI Is Hard to Measure: All the major social media platforms are now regularly updating advertiser analytics, giving brands and agencies more options than ever to measure ROI. The crucial task is utilizing these tools to monitor campaign performance and ensure alignment with internal KPIs. Also, unlike traditional media buys in print or TV, sponsored influencer content typically lives on indefinitely, collecting long-tail impressions for “free,” driving down the lifetime campaign cost.

Influencers Require Constant Management: Working with a digital influencer for the first time can be daunting with some brands wondering whether influencers can be trusted to deliver quality content on schedule. It may be easy to partner with one influencer on a campaign but what about when you need 5, 10, or even 15 influencers? Marketers shudder at the thought of managing 15 email threads, 15 contracts, and making sure all 15 post their content correctly and on time. This is where partnering with Trending Family can be extremely valuable to help manage all the logistics of your brand’s or client’s influencer marketing campaigns.

Influencer Marketing Is Only For Major Brands With Large Budgets: Influencer marketing has actually enabled many smaller brands to find success because of its affordability over traditional methods like TV, print, and OOH. Traditional celebrities can cost hundreds of thousands of dollars for a sponsored post, while digital influencers are typically much more accessible and may even have better engagement.

Finding the Right Influencer is Time-Consuming: Some brands feel overwhelmed by the sheer volume of influencers with varying follower sizes and engagement rates across multiple digital platforms. However, the process of choosing the perfect influencer can be exciting rather than dreadful when utilizing the right tools. It’s crucial to consider influencers’ platform preferences, past campaigns, engagement, and reputation.

Influencer Marketing Is A Temporary Phenomenon: The trajectory of influencer marketing is on a steady rise and influencers will continue to play a vital role in the future of digital marketing. With recent studies revealing that over 78 percent of teenagers relate to YouTubers more than traditional celebrities, it’s no surprise brands are taking influencer marketing more seriously. In fact, 94 percent of marketers now believe using influencer marketing has been effective in their campaigns.

If your brand or agency is interested in launching an influencer marketing campaign, don’t hesitate to contact Trending Family today!