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Influencer Marketing

A Blog from Trending Family

Tag / youtubers

Should Your Brand Work with Social Media Influencers?

On the fence about hiring a social media influencer? You’re not alone. Many marketers debate whether their brands could benefit from partnering with social media influencers and recent research has found the new digital strategy quite effective. According to a McKinsey study, social, word-of-mouth marketing delivers more than twice the sales of typical paid advertising. […]

How to Work with Social Media Influencers

From Expedia to Pepsi, companies across almost every industry are partnering with influencers to deepen their consumer base. A 2015 study showed eight out of 10 marketers who have used influencer marketing campaigns found it effective, according to eMarketer. Leveraging this collaboration with online thought leaders, when done right, can boost your relationships with active […]