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Influencer Marketing

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YouTube Kids App Comes to Smart TVs

Since YouTube’s announcement of YouTube TV, its plan to dominate the television market has been making serious headway. It appears that YouTube is continuing to expand its television demographic to a younger audience with its recent announcement that the YouTube Kids app is now accessible on smart tvs. The YouTube Kids app is specifically designed […]

Should brands focus marketing on one social media platform or diversify?

In an era when 68 percent of adults have a Facebook account, marketing on social media is no longer an option for brands but a necessity. Most brands and influencers consider the safest bets to be YouTube, Facebook, Instagram, Twitter, and Snapchat. However, spreading marketing dollars evenly across every major social media platform just to […]

YouTube Adds More Content Filters for Advertisers

Several large advertisers have pulled their ads from YouTube after the recent discovery their products been appearing before controversial videos on the platform. As a response, YouTube has added three new content filters, providing the options to filter out sexually suggestive content, sensational or shocking content, and content with profanity and rough language. While these […]

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat. It is common to see a digital influencer skyrocket into stardom for a couple of years before slowly being overshadowed by newer internet sensations. Reasons for the decline in growth or stagnation are mostly due to committing […]

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance. The relationship between a brand and influencer is an integral part […]

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van. Since Kelsey’s pregnancy, Steps to Wander has started […]

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

YouTube Announces Affordable Television Package

YouTube seems to be on a roll lately, as it is now adding an affordable $35 cable and satellite television package to its ever-expanding lineup of video content services. Known as “YouTube TV,” the package includes roughly 40 channels such as major networks ABC, CBS, and NBC, and access to YouTube Red, a slate of […]

YouTube Reaches 1 Billion Hours of Videos Watched Per Day

According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015. However, this number […]

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