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Influencer Marketing

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Tag / social media influencers

Social Media Influencer Marketing on Musical.ly: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 8

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, Pinterest, Vine, and Snapchat) At face value, Musical.ly is just a lip sync app. But beyond the pallette of recording features and editing tools, the free app has carved out a niche in the social sphere where users, or “musers” as they’re called, share music videos with a highly engaged community. According […]

Social Media Influencer Marketing on Snapchat: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 7

With more than 150 million active users, Snapchat is the in-vogue video-messaging app where users share images and clips that disappear after being watched. If Twitter is the best platform for taking the pulse on recent events and breaking news, Snapchat excels at showing viewers an unrehearsed, behind-the-scenes peek into day-to-day life. Marketers should note […]

Social Media Influencer Marketing on Vine: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 6

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, and Pinterest) The short video-looping platform Vine lives and dies by its brevity. The reason the Twitter-owned app, where users post six-second videos that automatically repeat, has been so successful is that it boasts the perfect social media middle ground; quick, to-the-point clips are more captivating than an Instagram picture […]

Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

For our second installment of “Picking the Best Social Media Platforms for Your Brand,” we’ll dive into the most-popular social network among young Millennials, Instagram (Click here to check out the first installment on YouTube). (Other posts in this series: YouTube, Facebook, Twitter, and Pinterest) Producing an average of 70 million shared photos a day, Instagram remains the top destination […]

Should Your Brand Work with Social Media Influencers?

On the fence about hiring a social media influencer? You’re not alone. Many marketers debate whether their brands could benefit from partnering with social media influencers and recent research has found the new digital strategy quite effective. According to a McKinsey study, social, word-of-mouth marketing delivers more than twice the sales of typical paid advertising. […]

How to Work with Social Media Influencers

From Expedia to Pepsi, companies across almost every industry are partnering with influencers to deepen their consumer base. A 2015 study showed eight out of 10 marketers who have used influencer marketing campaigns found it effective, according to eMarketer. Leveraging this collaboration with online thought leaders, when done right, can boost your relationships with active […]

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