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Influencer Marketing

A Blog from Trending Family

Tag / social media influencers

Should brands focus marketing on one social media platform or diversify?

In an era when 68 percent of adults have a Facebook account, marketing on social media is no longer an option for brands but a necessity. Most brands and influencers consider the safest bets to be YouTube, Facebook, Instagram, Twitter, and Snapchat. However, spreading marketing dollars evenly across every major social media platform just to […]

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat. It is common to see a digital influencer skyrocket into stardom for a couple of years before slowly being overshadowed by newer internet sensations. Reasons for the decline in growth or stagnation are mostly due to committing […]

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance. The relationship between a brand and influencer is an integral part […]

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van. Since Kelsey’s pregnancy, Steps to Wander has started […]

Influencers Don’t Want to Work with My Brand

Influencers can do wonders for you. If your brand is seeking an increase in awareness, working with a social media influencer can be incredibly impactful. The good news: According to a recent eMarketer survey, 84% of marketers will start an influencer program in the next 12 months. Here’s the bad news: Not all influencers will […]

Top Family Friendly Influencers on Instagram

  Instagram is a social media platform that can move the needle for your brand or agency. With more than 500 million users producing an average of 70 million photos daily, Instagram is one of the most engaging and aspirational platforms for brands looking to visually highlight their products or services. A great way to […]

Understanding Millennials

Interested in getting your brand recognized by younger audiences? Here’s what to know about millennials, also dubbed Generation Y. For years businesses have struggled to understand millennials. Lauded for their technological prowess and lampooned for their rejection of authority, millennials — those in the age bracket 18 to 35 (born in the early 1980s through […]

Livestreaming on Social Media: Everything You Need to Know

As social media’s newest frontier, livestreaming narrows the gap between influencers and followers like never before. On Facebook, people comment 10 times more on live videos than on regular, on-demand videos, according to company stats. Although Twitter-owned Periscope currently owns the largest stake of the livestream market — it hosted 200 million livestreams in its […]

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