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Influencer Marketing

A Blog from Trending Family

Tag / instagram

Should brands focus marketing on one social media platform or diversify?

In an era when 68 percent of adults have a Facebook account, marketing on social media is no longer an option for brands but a necessity. Most brands and influencers consider the safest bets to be YouTube, Facebook, Instagram, Twitter, and Snapchat. However, spreading marketing dollars evenly across every major social media platform just to […]

Understanding Millennials

Interested in getting your brand recognized by younger audiences? Here’s what to know about millennials, also dubbed Generation Y. For years businesses have struggled to understand millennials. Lauded for their technological prowess and lampooned for their rejection of authority, millennials — those in the age bracket 18 to 35 (born in the early 1980s through […]

Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

For our second installment of “Picking the Best Social Media Platforms for Your Brand,” we’ll dive into the most-popular social network among young Millennials, Instagram (Click here to check out the first installment on YouTube). (Other posts in this series: YouTube, Facebook, Twitter, and Pinterest) Producing an average of 70 million shared photos a day, Instagram remains the top destination […]

4 Tips to Find Family-Friendly YouTube Influencers

Is your brand nervous to work with social media influencers for fear they’ll say or do something that doesn’t align with your brand’s values? Don’t worry. Whether you’re promoting baby products, consumer electronics or clothing, there’s an influencer that’s right for your brand. While it’s true some social publishers have reputations for being crass, there […]