Menu Close

Influencer Marketing

A Blog from Trending Family

Tag / influencers

How Much to Pay Social Media Influencers

Though the going rate for partnering with social media influencers varies as much as their online personalities, there are best practices to negotiating a mutually beneficial agreement. Types of Compensation Monetary, Flat Fee The most common form of compensation is paying influencers a flat fee in exchange for promotion. Brands and influencers alike prefer a […]

Long-Term Partnerships with Social Media Influencers

How often should your brand work with social media influencers?  Is it better to only work with influencers once then move on in search of a “fresh” audience from another influencer?  The consensus among brands and influencers alike is that long-term partnerships have several advantages over one-off deals.    Making it Stick When you hire […]

4 Tips to Find Family-Friendly YouTube Influencers

Is your brand nervous to work with social media influencers for fear they’ll say or do something that doesn’t align with your brand’s values? Don’t worry. Whether you’re promoting baby products, consumer electronics or clothing, there’s an influencer that’s right for your brand. While it’s true some social publishers have reputations for being crass, there […]

5 Tips for Successful Influencer Marketing on Social Media

As momentum for brands on social media continues to build, it’s no surprise that PepsiCo’s Global Director of Digital and Social Media, Bonin Bough, hailed influencer relationship management as the future of digital marketing. Consumers value relationships with online tastemakers more than ever, prompting brands to team with influencers to spread their messages and create […]

Should Your Brand Work with Social Media Influencers?

On the fence about hiring a social media influencer? You’re not alone. Many marketers debate whether their brands could benefit from partnering with social media influencers and recent research has found the new digital strategy quite effective. According to a McKinsey study, social, word-of-mouth marketing delivers more than twice the sales of typical paid advertising. […]

Newer Posts