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Influencer Marketing

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Tag / influencers

Can Influencer Marketplaces Replace Traditional Vetting?

The process of finding the right influencers for brands and agencies is often time-consuming and can be frustrating. There are a plethora of digital influencers to choose from, and it may be difficult to discern which influencers are the best fit for a particular campaign. As influencer marketing continues its steady rise, software and algorithms […]

Livestreaming on Social Media: Everything You Need to Know

As social media’s newest frontier, livestreaming narrows the gap between influencers and followers like never before. On Facebook, people comment 10 times more on live videos than on regular, on-demand videos, according to company stats. Although Twitter-owned Periscope currently owns the largest stake of the livestream market — it hosted 200 million livestreams in its […]

Social Media Influencer Marketing on Musical.ly: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 8

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, Pinterest, Vine, and Snapchat) At face value, Musical.ly is just a lip sync app. But beyond the pallette of recording features and editing tools, the free app has carved out a niche in the social sphere where users, or “musers” as they’re called, share music videos with a highly engaged community. According […]

Social Media Influencer Marketing on Snapchat: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 7

With more than 150 million active users, Snapchat is the in-vogue video-messaging app where users share images and clips that disappear after being watched. If Twitter is the best platform for taking the pulse on recent events and breaking news, Snapchat excels at showing viewers an unrehearsed, behind-the-scenes peek into day-to-day life. Marketers should note […]

Social Media Influencer Marketing on Vine: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 6

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, and Pinterest) The short video-looping platform Vine lives and dies by its brevity. The reason the Twitter-owned app, where users post six-second videos that automatically repeat, has been so successful is that it boasts the perfect social media middle ground; quick, to-the-point clips are more captivating than an Instagram picture […]

Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

For our second installment of “Picking the Best Social Media Platforms for Your Brand,” we’ll dive into the most-popular social network among young Millennials, Instagram (Click here to check out the first installment on YouTube). (Other posts in this series: YouTube, Facebook, Twitter, and Pinterest) Producing an average of 70 million shared photos a day, Instagram remains the top destination […]

How to Get Social Media Influencers to Review Your Product

Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips. Does Your Brand Fit with their Audience? Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine […]

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