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Influencer Marketing

A Blog from Trending Family

Tag / family influencers

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van. Since Kelsey’s pregnancy, Steps to Wander has started […]

Understanding Millennials

Interested in getting your brand recognized by younger audiences? Here’s what to know about millennials, also dubbed Generation Y. For years businesses have struggled to understand millennials. Lauded for their technological prowess and lampooned for their rejection of authority, millennials — those in the age bracket 18 to 35 (born in the early 1980s through […]

How to Get Social Media Influencers to Review Your Product

Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips. Does Your Brand Fit with their Audience? Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine […]

How Much to Pay Social Media Influencers

Though the going rate for partnering with social media influencers varies as much as their online personalities, there are best practices to negotiating a mutually beneficial agreement. Types of Compensation Monetary, Flat Fee The most common form of compensation is paying influencers a flat fee in exchange for promotion. Brands and influencers alike prefer a […]

Long-Term Partnerships with Social Media Influencers

How often should your brand work with social media influencers?  Is it better to only work with influencers once then move on in search of a “fresh” audience from another influencer?  The consensus among brands and influencers alike is that long-term partnerships have several advantages over one-off deals.    Making it Stick When you hire […]

4 Tips to Find Family-Friendly YouTube Influencers

Is your brand nervous to work with social media influencers for fear they’ll say or do something that doesn’t align with your brand’s values? Don’t worry. Whether you’re promoting baby products, consumer electronics or clothing, there’s an influencer that’s right for your brand. While it’s true some social publishers have reputations for being crass, there […]

5 Tips for Successful Influencer Marketing on Social Media

As momentum for brands on social media continues to build, it’s no surprise that PepsiCo’s Global Director of Digital and Social Media, Bonin Bough, hailed influencer relationship management as the future of digital marketing. Consumers value relationships with online tastemakers more than ever, prompting brands to team with influencers to spread their messages and create […]

Should Your Brand Work with Social Media Influencers?

On the fence about hiring a social media influencer? You’re not alone. Many marketers debate whether their brands could benefit from partnering with social media influencers and recent research has found the new digital strategy quite effective. According to a McKinsey study, social, word-of-mouth marketing delivers more than twice the sales of typical paid advertising. […]

How to Work with Social Media Influencers

From Expedia to Pepsi, companies across almost every industry are partnering with influencers to deepen their consumer base. A 2015 study showed eight out of 10 marketers who have used influencer marketing campaigns found it effective, according to eMarketer. Leveraging this collaboration with online thought leaders, when done right, can boost your relationships with active […]