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Influencer Marketing

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Tag / digital marketing

Social Media Influencer Marketing on Musical.ly: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 8

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, Pinterest, Vine, and Snapchat) At face value, Musical.ly is just a lip sync app. But beyond the pallette of recording features and editing tools, the free app has carved out a niche in the social sphere where users, or “musers” as they’re called, share music videos with a highly engaged community. According […]

Social Media Influencer Marketing on Snapchat: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 7

With more than 150 million active users, Snapchat is the in-vogue video-messaging app where users share images and clips that disappear after being watched. If Twitter is the best platform for taking the pulse on recent events and breaking news, Snapchat excels at showing viewers an unrehearsed, behind-the-scenes peek into day-to-day life. Marketers should note […]

Social Media Influencer Marketing on Vine: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 6

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, and Pinterest) The short video-looping platform Vine lives and dies by its brevity. The reason the Twitter-owned app, where users post six-second videos that automatically repeat, has been so successful is that it boasts the perfect social media middle ground; quick, to-the-point clips are more captivating than an Instagram picture […]

Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

For our second installment of “Picking the Best Social Media Platforms for Your Brand,” we’ll dive into the most-popular social network among young Millennials, Instagram (Click here to check out the first installment on YouTube). (Other posts in this series: YouTube, Facebook, Twitter, and Pinterest) Producing an average of 70 million shared photos a day, Instagram remains the top destination […]

Social Media Influencer Marketing on YouTube: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 1

  Of the 7.2 billion people in the world, over 2 billion own social media accounts. This omnipresence of social media has irreversibly transformed the marketing landscape, and in order to compete, brands must harness social networks to strengthen ties with their existing consumer bases and reach new communities altogether. (Other posts in this series: Instagram, Facebook, Twitter, […]

How to Get Social Media Influencers to Review Your Product

Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips. Does Your Brand Fit with their Audience? Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine […]

How Much to Pay Social Media Influencers

Though the going rate for partnering with social media influencers varies as much as their online personalities, there are best practices to negotiating a mutually beneficial agreement. Types of Compensation Monetary, Flat Fee The most common form of compensation is paying influencers a flat fee in exchange for promotion. Brands and influencers alike prefer a […]

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