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Influencer Marketing

A Blog from Trending Family

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Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance. The relationship between a brand and influencer is an integral part […]

Should Your Brand Work with Social Media Influencers?

On the fence about hiring a social media influencer? You’re not alone. Many marketers debate whether their brands could benefit from partnering with social media influencers and recent research has found the new digital strategy quite effective. According to a McKinsey study, social, word-of-mouth marketing delivers more than twice the sales of typical paid advertising. […]