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Influencer Marketing

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Tag / advertising

YouTube Kids App Comes to Smart TVs

Since YouTube’s announcement of YouTube TV, its plan to dominate the television market has been making serious headway. It appears that YouTube is continuing to expand its television demographic to a younger audience with its recent announcement that the YouTube Kids app is now accessible on smart tvs. The YouTube Kids app is specifically designed […]

Why Brands Are Failing to Connect With New Parents

Becoming a parent is a once-in-a-lifetime experience for many people. According to a recent study conducted by Ipsos on behalf of the firm Ketchum, it appears that most brands are failing to properly connect with this important demographic. Approximately 73 percent of parents acknowledged that learning how to be a parent was overwhelming. Brands have […]

YouTube Adds More Content Filters for Advertisers

Several large advertisers have pulled their ads from YouTube after the recent discovery their products been appearing before controversial videos on the platform. As a response, YouTube has added three new content filters, providing the options to filter out sexually suggestive content, sensational or shocking content, and content with profanity and rough language. While these […]

Major Digital Media Platforms Reveal New Statistics and Ad Features

Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television. Although a growing number of viewers are turning away from purchasing cable subscriptions, there is still a demand for the television […]

Major Brands Incorporating Virtual Reality to Marketing Efforts

Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message. Using […]

WhatsApp Plans to Dominate Snapchat Market

WhatsApp has recently made headlines by announcing its new Status feature, modeled after Snapchat’s Stories. In a previous post, we’ve discussed how Snapchat has been proven to be invaluable for influencer marketing due to its authentic and spontaneous content. WhatsApp’s decision to add its own Status feature could possibly serve as another cost-effective avenue for […]

YouTube Announces Affordable Television Package

YouTube seems to be on a roll lately, as it is now adding an affordable $35 cable and satellite television package to its ever-expanding lineup of video content services. Known as “YouTube TV,” the package includes roughly 40 channels such as major networks ABC, CBS, and NBC, and access to YouTube Red, a slate of […]

Social Media Influencer Marketing on YouTube: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 1

  Of the 7.2 billion people in the world, over 2 billion own social media accounts. This omnipresence of social media has irreversibly transformed the marketing landscape, and in order to compete, brands must harness social networks to strengthen ties with their existing consumer bases and reach new communities altogether. (Other posts in this series: Instagram, Facebook, Twitter, […]

Comparing Advertising Formats on Social Media: Videos, Pictures and Text

Comparing Advertising Formats on Social Media: Videos, Pictures and Text Before choosing a social media platform on which to advertise your product, your brand must decide which format — video, pictures or text — will drive the most engagement. To complicate matters, each platform is constantly evolving and adding new features, making it difficult for […]