In an era when 68 percent of adults have a Facebook account, marketing on social media is no longer an option for brands but a necessity. Most brands and influencers consider the safest bets to be YouTube, Facebook, Instagram, Twitter, and Snapchat. However, spreading marketing dollars evenly across every major social media platform just to “check the box” will yield poor results if consumer demographics are not properly identified. In particular, Instagram and Twitter are the most popular platforms for millennials, but Facebook is still more relevant with an older demographic. YouTube closely follows Facebook as the overall second largest social media network site.
Most marketers find success by identifying the ideal social media platform that aligns with their consumer demographics and campaign KPIs. Many also work with digital influencers to help amplify the message and even create customized content. If your brand specializes in consumer packaged goods and is targeting the millennial demographic, it’s better to use social media platforms such as Instagram and Snapchat, which are the most popular social media platforms with smartphone users ages 13 to 19. Once determining the best social media platform to target, you can begin searching for the ideal digital influencer, focusing on one who aligns with your brand’s values and mission.
For more information on how to identify the right social media platform on which your brand should advertise, contact Trending Family today!