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Influencer Marketing

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Category / Influencer Marketing

Facebook Introduces Spaces, A VR Social App

In a previous blog post, we’ve mentioned how major brands have been turning to virtual reality (VR) to deliver serious impact in their marketing strategies. While VR can be costly to implement, brands have the ability to generate a personalized, one-of-a-kind advertising experience for consumers. Now, it appears Facebook is keen on becoming one of […]

The Top 5 Mistakes to Avoid in an Influencer Marketing Campaign

In a previous post, we detailed why launching a successful influencer marketing campaign requires significant planning and organization. In this post, we’ll go over some common mistakes that many brands and agencies make when first starting out: Partnering with the Wrong Influencer: The consequences when brands fail to properly vet an influencer can be dire. […]

Should brands focus marketing on one social media platform or diversify?

In an era when 68 percent of adults have a Facebook account, marketing on social media is no longer an option for brands but a necessity. Most brands and influencers consider the safest bets to be YouTube, Facebook, Instagram, Twitter, and Snapchat. However, spreading marketing dollars evenly across every major social media platform just to […]

What Next-Generation Social Media Influencers Expect From Brands

Adweek’s recent article revealed that influencers are expecting marketers to help them evolve into better brand ambassadors by giving them a seat at the table. Influencers surveyed had five concerns: innovation, discovery, research, products, and resources. If brands want content that is not only organic but also authentically delivered, they must assist influencers in generating […]

Mobile Influencer Marketing Strategies

Mobile marketing is more important than ever for brands looking to stay relevant to millennial consumers. Over two-thirds of Americans own smartphones so your brand’s mobile marketing strategies must be unique to the medium. One source many marketers are tapping is digital influencers. Here are a few ways  to start implementing mobile influencer marketing today: […]

Amazon Introduces Social Media Influencer Program

  Amazon has launched a beta test of its new social media influencer program in hopes that digital influencers will drive more customers to their site. Although the company already has an affiliate program which many have been using for quite some time, it seems as though the brand wants to create a more exclusive program […]

The Top Misconceptions About Influencer Marketing

Influencer marketing has defied just about every rule of conventional marketing. Despite the numerous accounts of success, some brands are still skeptical of the impact of influencer marketing. In this post, we’ll clear up some common misconceptions. ROI Is Hard to Measure: All the major social media platforms are now regularly updating advertiser analytics, giving […]

Snapchat Upgrading Stories With “Our Story” Feature

With rising usage of Instagram’s new Stories feature, Snapchat has been feeling the pressure to innovate in order to keep brands and marketers interested in its 161 million-strong user base. On March 31, Snapchat introduced a new feature using advanced machine learning technology allowing users from select cities to search through over a million user-generated […]

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