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Influencer Marketing

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Category / family friendly influencers

The Top 5 Mistakes to Avoid in an Influencer Marketing Campaign

In a previous post, we detailed why launching a successful influencer marketing campaign requires significant planning and organization. In this post, we’ll go over some common mistakes that many brands and agencies make when first starting out: Partnering with the Wrong Influencer: The consequences when brands fail to properly vet an influencer can be dire. […]

YouTube Adds More Content Filters for Advertisers

Several large advertisers have pulled their ads from YouTube after the recent discovery their products been appearing before controversial videos on the platform. As a response, YouTube has added three new content filters, providing the options to filter out sexually suggestive content, sensational or shocking content, and content with profanity and rough language. While these […]

Can Influencer Marketplaces Replace Traditional Vetting?

The process of finding the right influencers for brands and agencies is often time-consuming and can be frustrating. There are a plethora of digital influencers to choose from, and it may be difficult to discern which influencers are the best fit for a particular campaign. As influencer marketing continues its steady rise, software and algorithms […]

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance. The relationship between a brand and influencer is an integral part […]

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van. Since Kelsey’s pregnancy, Steps to Wander has started […]

YouTube Reaches 1 Billion Hours of Videos Watched Per Day

According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015. However, this number […]

Top Family Friendly Influencers on Instagram

  Instagram is a social media platform that can move the needle for your brand or agency. With more than 500 million users producing an average of 70 million photos daily, Instagram is one of the most engaging and aspirational platforms for brands looking to visually highlight their products or services. A great way to […]