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Influencer Marketing

A Blog from Trending Family

Category / Digital

Facebook Introduces Spaces, A VR Social App

In a previous blog post, we’ve mentioned how major brands have been turning to virtual reality (VR) to deliver serious impact in their marketing strategies. While VR can be costly to implement, brands have the ability to generate a personalized, one-of-a-kind advertising experience for consumers. Now, it appears Facebook is keen on becoming one of […]

YouTube Kids App Comes to Smart TVs

Since YouTube’s announcement of YouTube TV, its plan to dominate the television market has been making serious headway. It appears that YouTube is continuing to expand its television demographic to a younger audience with its recent announcement that the YouTube Kids app is now accessible on smart tvs. The YouTube Kids app is specifically designed […]

Should brands focus marketing on one social media platform or diversify?

In an era when 68 percent of adults have a Facebook account, marketing on social media is no longer an option for brands but a necessity. Most brands and influencers consider the safest bets to be YouTube, Facebook, Instagram, Twitter, and Snapchat. However, spreading marketing dollars evenly across every major social media platform just to […]

Twitter Sees Progress with Streaming Mainstream TV

A photo from the April 20th Atlanta Braves versus the Washington Nationals game, which was livestreamed on Twitter. Twitter is seeing major progress after securing a deal with the MLB to livestream their Wednesday night games. The company is still keeping its sights on finding major networks for its live stream television service in light of Amazon’s recent […]

Mobile Influencer Marketing Strategies

Mobile marketing is more important than ever for brands looking to stay relevant to millennial consumers. Over two-thirds of Americans own smartphones so your brand’s mobile marketing strategies must be unique to the medium. One source many marketers are tapping is digital influencers. Here are a few ways  to start implementing mobile influencer marketing today: […]

Amazon Introduces Social Media Influencer Program

  Amazon has launched a beta test of its new social media influencer program in hopes that digital influencers will drive more customers to their site. Although the company already has an affiliate program which many have been using for quite some time, it seems as though the brand wants to create a more exclusive program […]

Snapchat Upgrading Stories With “Our Story” Feature

With rising usage of Instagram’s new Stories feature, Snapchat has been feeling the pressure to innovate in order to keep brands and marketers interested in its 161 million-strong user base. On March 31, Snapchat introduced a new feature using advanced machine learning technology allowing users from select cities to search through over a million user-generated […]

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat. It is common to see a digital influencer skyrocket into stardom for a couple of years before slowly being overshadowed by newer internet sensations. Reasons for the decline in growth or stagnation are mostly due to committing […]

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

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