Becoming a parent is a once-in-a-lifetime experience for many people. According to a recent study conducted by Ipsos on behalf of the firm Ketchum, it appears that most brands are failing to properly connect with this important demographic. Approximately 73 percent of parents acknowledged that learning how to be a parent was overwhelming. Brands have a huge opportunity to bridge the gap by incorporating advice into their marketing messages.
Interestingly, while 93 out of 400 new parents stated that parental advice from brands was beneficial, 63 percent of respondents had neutral or not positive experiences from brands’ current tactics. The report also stated that only 21 percent actually use baby products given to them by others, indicating that many brands may be failing to connect emotionally and practically with new parents.
If your brand is interested in launching an influencer marketing campaign to connect with first-time parents, contact Trending Family today for more information!