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Influencer Marketing

A Blog from Trending Family

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The Top Misconceptions About Influencer Marketing

Influencer marketing has defied just about every rule of conventional marketing. Despite the numerous accounts of success, some brands are still skeptical of the impact of influencer marketing. In this post, we’ll clear up some common misconceptions. ROI Is Hard to Measure: All the major social media platforms are now regularly updating advertiser analytics, giving […]

Snapchat Upgrading Stories With “Our Story” Feature

With rising usage of Instagram’s new Stories feature, Snapchat has been feeling the pressure to innovate in order to keep brands and marketers interested in its 161 million-strong user base. On March 31, Snapchat introduced a new feature using advanced machine learning technology allowing users from select cities to search through over a million user-generated […]

YouTube Adds More Content Filters for Advertisers

Several large advertisers have pulled their ads from YouTube after the recent discovery their products been appearing before controversial videos on the platform. As a response, YouTube has added three new content filters, providing the options to filter out sexually suggestive content, sensational or shocking content, and content with profanity and rough language. While these […]

Can Influencer Marketplaces Replace Traditional Vetting?

The process of finding the right influencers for brands and agencies is often time-consuming and can be frustrating. There are a plethora of digital influencers to choose from, and it may be difficult to discern which influencers are the best fit for a particular campaign. As influencer marketing continues its steady rise, software and algorithms […]

How to Convince Your Clients to Try Influencer Marketing

Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services. This Google Trends graph below illustrates the growth trajectory for influencer marketing: At its very core, influencer marketing is about creating more engaging, authentic content, to augment existing digital marketing strategies. […]

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat. It is common to see a digital influencer skyrocket into stardom for a couple of years before slowly being overshadowed by newer internet sensations. Reasons for the decline in growth or stagnation are mostly due to committing […]

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance. The relationship between a brand and influencer is an integral part […]

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van. Since Kelsey’s pregnancy, Steps to Wander has started […]

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