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Influencer Marketing

A Blog from Trending Family

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YouTube Kids App Comes to Smart TVs

Since YouTube’s announcement of YouTube TV, its plan to dominate the television market has been making serious headway. It appears that YouTube is continuing to expand its television demographic to a younger audience with its recent announcement that the YouTube Kids app is now accessible on smart tvs. The YouTube Kids app is specifically designed […]

Why Brands Are Failing to Connect With New Parents

Becoming a parent is a once-in-a-lifetime experience for many people. According to a recent study conducted by Ipsos on behalf of the firm Ketchum, it appears that most brands are failing to properly connect with this important demographic. Approximately 73 percent of parents acknowledged that learning how to be a parent was overwhelming. Brands have […]

The Top 5 Mistakes to Avoid in an Influencer Marketing Campaign

In a previous post, we detailed why launching a successful influencer marketing campaign requires significant planning and organization. In this post, we’ll go over some common mistakes that many brands and agencies make when first starting out: Partnering with the Wrong Influencer: The consequences when brands fail to properly vet an influencer can be dire. […]

Should brands focus marketing on one social media platform or diversify?

In an era when 68 percent of adults have a Facebook account, marketing on social media is no longer an option for brands but a necessity. Most brands and influencers consider the safest bets to be YouTube, Facebook, Instagram, Twitter, and Snapchat. However, spreading marketing dollars evenly across every major social media platform just to […]

Twitter Sees Progress with Streaming Mainstream TV

A photo from the April 20th Atlanta Braves versus the Washington Nationals game, which was livestreamed on Twitter. Twitter is seeing major progress after securing a deal with the MLB to livestream their Wednesday night games. The company is still keeping its sights on finding major networks for its live stream television service in light of Amazon’s recent […]

What Next-Generation Social Media Influencers Expect From Brands

Adweek’s recent article revealed that influencers are expecting marketers to help them evolve into better brand ambassadors by giving them a seat at the table. Influencers surveyed had five concerns: innovation, discovery, research, products, and resources. If brands want content that is not only organic but also authentically delivered, they must assist influencers in generating […]

Mobile Influencer Marketing Strategies

Mobile marketing is more important than ever for brands looking to stay relevant to millennial consumers. Over two-thirds of Americans own smartphones so your brand’s mobile marketing strategies must be unique to the medium. One source many marketers are tapping is digital influencers. Here are a few ways  to start implementing mobile influencer marketing today: […]

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