Amazon has launched a beta test of its new social media influencer program in hopes that digital influencers will drive more customers to their site. Although the company already has an affiliate program which many have been using for quite some time, it seems as though the brand wants to create a more exclusive program to attract top influencers. Amazon’s program essentially allows influencers to generate their own unique URL so their followers can easily navigate through a curated selection of products. Amazon has not yet announced any specific requirements to be selected for the program. However, to qualify an influencer must have a substantial following, strong qualitative engagement, and Amazon-relevant content with “shoppable posts.” It is not known whether the new influencer program will eventually replace the existing affiliate program altogether.
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